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PROJECTS
Here's a selection of my work. Have fun dissecting!
(01) Peugeot Social Media
Very few car-makers can evoke mystique and allure quite like Peugeot can. With heritage, beauty, sport and engineering all wrapped up in a pretty bow, this brand definitely won me over with the possibilities.
This brand has helped me produce some of my favourite automobile work, whether it's the thinking, the art or film.
This brand has helped me produce some of my favourite automobile work, whether it's the thinking, the art or film.
(02) Alfa Romeo Social Media
The makers of the most beautiful cars in the world; as a self professed Alfisti, this project is particularly close to my heart. An Italian brand with tons of character, I was art director on the brand contributing to some of Alfa Romeo MENA's most effective and visually striking social media projects and concepts that resonated with our audience.
Here are some of the video, compositing and conceptual work.
Here are some of the video, compositing and conceptual work.
(03) Shows Need Lays
As a brand known for being the go-to-snack when watching the latest and greatest shows at home, we were tasked with launching Lays latest flavours, Pizza and Mango+Hot Spices through a series of TVC bumpers. The idea; we take the visual and verbal cues from epic movie trailers, to bring the new Lay’s flavours to life in an epic, unmissable way.
A simple, visually-stunning way to introduce the new flavours, while reinforcing the association between the brand and in-screen entertainment.
After all, the new, epic flavours, deserve an equally epic presentation.
A simple, visually-stunning way to introduce the new flavours, while reinforcing the association between the brand and in-screen entertainment.
After all, the new, epic flavours, deserve an equally epic presentation.
(04) Alfa Romeo Ramadan Campaign
A tactical led campaign during the month of Ramadan with a focus on the 3 main cars of the Alfa Romeo fleet: Giulia, Stelvio, and Tonale to highlight offers in the region.
Beauty in Stillness:
A concept that harnesses the beauty of rumination to leave the problems of this world behind, taking you to a place of stillness.
Combining this feeling with an ethereal and serene visual language; we tell a powerful story that stays true to the spirit of Ramadan.
Beauty in Stillness:
A concept that harnesses the beauty of rumination to leave the problems of this world behind, taking you to a place of stillness.
Combining this feeling with an ethereal and serene visual language; we tell a powerful story that stays true to the spirit of Ramadan.
(05) Jetour MENA
If you live in the UAE and say that you haven't heard of Jetour, I'd say that you've been living under a rock. A brand that's made itself hard to miss considering every second car is a Jetour on SZR. This is a brand that gives me the underdog vibe, as an art director (and an underdog myself), it's one of those brands that makes me excited to go to work. Here's a bunch of my art direction, social media videos and what not for your viewing pleasure.
(06) DoritosxCoD
One of the biggest collaborations in 2023, Doritos Arabia and CoD came together to Play Boldly. As the official preferred gaming snack of all gamers professional, amateur or for yucks or giggles, this was a collaboration that was meant to reward those who just enjoy the rush of playing the way they want.
We did this, by celebrating their boldness, by turning everyone into a winner.
These are the key visuals and some of the social content developed to support the campaign.
We did this, by celebrating their boldness, by turning everyone into a winner.
These are the key visuals and some of the social content developed to support the campaign.
(07) Alfa Romeo End of Year Campaign
A tactical led campaign at the end of the year promoting offers on the range. CGI production art directed by yours truly.
(08) Anantya
A logo design project that sparked infinite hours of joy.
How do you visualise a brand with as many possibilities as Anantya? By taking visual cues from a garden, where the possibilities are limitless, we can showcase growth and life through an ever-evolving visual language.
How do you visualise a brand with as many possibilities as Anantya? By taking visual cues from a garden, where the possibilities are limitless, we can showcase growth and life through an ever-evolving visual language.
(09) MDLBeast Radio
MDLBEAST has well established itself as the pioneer of the music scene in KSA.
With multiple projects and festivals ongoing all year round, they're building the music industry in the kingdom from the ground up. Their latest project? The first Radio station that talks to the new, young and hip Saudi. Presenting, MDLBEAST Radio.
These are some of the launch collaterals created for MDLBeast Radio in KSA.
With multiple projects and festivals ongoing all year round, they're building the music industry in the kingdom from the ground up. Their latest project? The first Radio station that talks to the new, young and hip Saudi. Presenting, MDLBEAST Radio.
These are some of the launch collaterals created for MDLBeast Radio in KSA.
(10) Cavala Seaside Restaurant & Bar
A stalwart in the Goan nightlife scene, Cavala Seaside restaurant and bar is known for its retro music scene and the varied audience it attracts. Local music bands are a part of the Cavala experience. In that vein, here's a medley of a few retro band posters commissioned by Cavala.
(11) The Wise Food Company Packaging
The pandemic has made children socially reclusive. So, while designing the packaging of the porridges and drinks launched by The Wise Food Company, we decided to give the littles ones a Blob to befriend.
Each box is designed to showcase a different setting from the 'World of Millets' with our hero and soon to be every kid's best friend 'Blob'. The ingredients of the products are illustrated on the front to subtly showcase the healthy aspect of the range, where as Blob brings in the element of fun!
Each box is designed to showcase a different setting from the 'World of Millets' with our hero and soon to be every kid's best friend 'Blob'. The ingredients of the products are illustrated on the front to subtly showcase the healthy aspect of the range, where as Blob brings in the element of fun!
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