(03) Shows Need Lays

As a brand known for being the go-to-snack when watching the latest and greatest shows at home, we were tasked with launching Lays latest flavours, Pizza and Mango+Hot Spices through a series of TVC bumpers. The idea; we take the visual and verbal cues from epic movie trailers, to bring the new Lay’s flavours to life in an epic, unmissable way.
A simple, visually-stunning way to introduce the new flavours, while reinforcing the association between the brand and in-screen entertainment.

After all, the new, epic flavours, deserve an equally epic presentation.